Demographic Targeting

• TikTok provides age, gender, and geographic targeting at granular and state levels.

Language

• Language options are available to match your targeted location.
• We recommend keeping language broad for your country by using the ‘No Limit’ option.

Device Targeting

• Operating system, connection type, and service carrier specifications are available.
• Device targeting should be kept broad unless a landing page is specific to one type of device.